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The Eyes of Kunsten

Profox delivered and installed the LED screen above the entrance to Kunsten, displaying Maja Malou Lyse's artwork Bombshell, Boom!, without a single drill hole in the building.

Installation

The Eyes of Kunsten

A modern building with large windows has a digital billboard on the roof displaying a close-up image of expressive eyes with bold makeup. Trees and blue sky are visible in the background.
A white marble statue stands in front of a modern building with a large digital billboard displaying a close-up of made-up eyes above the entrance. Trees and blue sky are visible in the background.

A Screen Without a Single Drill Hole

Profox has delivered and installed the LED screen above the entrance to Kunsten, where it displays Maja Malou Lyse’s artwork Bombshell, Boom!. The screen is matched to both the artwork and the museum’s iconic building, with high brightness, sharp image quality, and a frameless white design.

Since Kunsten is itself a work of art, the installation had to be carried out without any permanent intervention in the building. Profox therefore developed a custom, secure solution where the screen rests on the roof without being drilled in place. When the artwork is eventually taken down, the screen will be reused in a new installation.

    A modern white building with large windows features an art display of eyes above the entrance. Several cars are parked or driving by, and a man crosses the street in front. Trees fill the background.

    The Gaze That Looks Back

    Above the entrance to Kunsten, visitors are now met by a large, insistent gaze. The screen shows Maja Malou Lyse’s video work Bombshell, Boom! from 2024. The piece takes its starting point in the Page 3 girl and reverses the traditional role: the woman who has historically been looked at now becomes the one who looks. Positioned above the museum’s entrance, the encounter is hard to miss, and in the year Page 3 turns 50, the work also brings questions of gaze, power, and representation into focus.

      • A wooden support structure is installed on a flat rooftop, holding solar panel units in place. Trees and buildings are visible in the background under a cloudy sky.
      • Modern white building with people outside, several parked cars, and a large digital billboard displaying a close-up of bright red eyes. Green trees fill the background; a white statue stands near the entrance.
      • A modern white building with a large billboard on the roof displaying striking blue eyes with bold makeup. Two people stand near the entrance. Trees and a blue sky are in the background.
      • A modern white building with large glass doors and a blank black sign on top, with a metal tower visible behind it and trees on the right.

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